The 'Facebook killer' won't look like Facebook
By Pete Cashmore, Special to CNN(CNN) - In the spring of this year, the "Facebook alternative" Diaspora achieved extensive media coverage -- including an article in the New York Times -- and raised tens of thousands of dollars in funding from online donors.
The pitch was an appealing one: In the midst of a privacy backlash at Facebook, Diaspora proposed a more private alternative to the leading social network.
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